«FLYTE» is a smart carpooling mobile app where trips are built around communities. Users can create or find trips, group together by interest, study, or work, and travel with people they trust.
«FLYTE» is a smart carpooling mobile app where trips are built around communities. Users can create or find trips, group together by interest, study, or work, and travel with people they trust.
Project Overview
To present this project in a clear and structured way, I used the STAR method (Situation, Task, Action, Result). This framework helps explain the context of the project, my responsibilities, the actions I took, and the measurable outcomes achieved.
To present this project in a clear and structured way, I used the STAR method (Situation, Task, Action, Result). This framework helps explain the context of the project, my responsibilities, the actions I took, and the measurable outcomes achieved.
S — Situation
The project focused on designing a trust-based carpooling mobile application from scratch. The goal was to create a new generation of community-driven mobility by addressing the key problems of traditional carpooling services, such as anonymity, complexity, and lack of social trust. Since the product was in an early stage, there was no existing UX baseline, user behavior data, or established design system.
The project focused on designing a trust-based carpooling mobile application from scratch. The goal was to create a new generation of community-driven mobility by addressing the key problems of traditional carpooling services, such as anonymity, complexity, and lack of social trust. Since the product was in an early stage, there was no existing UX baseline, user behavior data, or established design system.
T — Task
My responsibility was to design the FLYTE experience end-to-end, simplify the user journey for both trip creators and passengers, and build an interface that establishes trust between strangers before they even meet.
The goal was to transform traditional carpooling: often anonymous, transactional, and low-trust into a calm, community-driven product where people travel with others they actually know or share something in common with. I focused on designing a clear, frictionless onboarding flow, transparent user profiles, and an intuitive trip creation.
My responsibility was to design the FLYTE experience end-to-end, simplify the user journey for both trip creators and passengers, and build an interface that establishes trust between strangers before they even meet.
The goal was to transform traditional carpooling: often anonymous, transactional, and low-trust into a calm, community-driven product where people travel with others they actually know or share something in common with. I focused on designing a clear, frictionless onboarding flow, transparent user profiles, and an intuitive trip creation.
A — Action
Led the complete UX/UI process, including wireframes, high-fidelity interfaces, interactive prototypes, and App Store launch preparation.
Defined the core flows and information architecture for booking, matching, profiles, onboarding, and communication.
Conducted usability validation and iterative testing to simplify complex interactions and reduce friction in the user journey.
Designed onboarding and trust-building mechanisms through transparent profiles, consistent interaction patterns, and clear communication flows.
Built and maintained a scalable design system with reusable components and tokens to support faster development and visual consistency.
Collaborated cross-functionally with the Founder, Product Manager, and developers to align business goals, technical constraints, and product priorities.
Created supporting marketing visuals to maintain unified brand communication across the product ecosystem.
Focused on accessibility, intuitive navigation, and minimalistic UI patterns to improve usability and user confidence.
Led the complete UX/UI process, including wireframes, high-fidelity interfaces, interactive prototypes, and App Store launch preparation.
Defined the core flows and information architecture for booking, matching, profiles, onboarding, and communication.
Conducted usability validation and iterative testing to simplify complex interactions and reduce friction in the user journey.
Designed onboarding and trust-building mechanisms through transparent profiles, consistent interaction patterns, and clear communication flows.
Built and maintained a scalable design system with reusable components and tokens to support faster development and visual consistency.
Collaborated cross-functionally with the Founder, Product Manager, and developers to align business goals, technical constraints, and product priorities.
Created supporting marketing visuals to maintain unified brand communication across the product ecosystem.
Focused on accessibility, intuitive navigation, and minimalistic UI patterns to improve usability and user confidence.
Design phase
R — Result
Achieved a 5.0★ App Store rating with 30+ reviews, reflecting improved usability, trust, and overall user satisfaction.
Increased user satisfaction through simplified flows and reduced friction in key interactions.
Accelerated the development process thanks to the scalable design system and reusable UI components.
Reduced future design debt by establishing scalable UX and UI patterns early in the product lifecycle.
Improved product consistency across the application and marketing materials through a unified visual language.
Created a strong foundation for future product growth and feature expansion.
Achieved a 5.0★ App Store rating with 30+ reviews, reflecting improved usability, trust, and overall user satisfaction.
Increased user satisfaction through simplified flows and reduced friction in key interactions.
Accelerated the development process thanks to the scalable design system and reusable UI components.
Reduced future design debt by establishing scalable UX and UI patterns early in the product lifecycle.
Improved product consistency across the application and marketing materials through a unified visual language.
Created a strong foundation for future product growth and feature expansion.
Key Learnings
Worked cross-functionally with the Founder, Product Manager, and developers to translate business goals into intuitive product experiences. Collaborated on user flows, feature prioritisation, and scalable UI solutions to ensure consistency, technical feasibility, and a trust-driven user experience across the platform.
Worked cross-functionally with the Founder, Product Manager, and developers to translate business goals into intuitive product experiences. Collaborated on user flows, feature prioritisation, and scalable UI solutions to ensure consistency, technical feasibility, and a trust-driven user experience across the platform.
Social Media Design: YouTube Visuals & Instagram Posts
I also worked on social media assets, creating the branded Instagram and LinkedIn posts, flyers, posters.
I also worked on social media assets, creating the branded Instagram and LinkedIn posts, flyers, posters.
